I already have a soft spot for BuzzFeed content (“21 Puppies so Cute You Will Literally Gasp and Then Probably Cry,” anyone?), but that isn’t the only reason I fell in love with its emails.
Engagement Marketing Platform Here’s a quick way to calculate your email marketing budget and more…
This design by Lindsey McMurray represents a fun brand with bright and clean colors divided up with plenty of whitespace. The colours are used cohesively throughout the design to help tie the written content with the visual content. The paint splatters are fun and reinforce the creativity of the product while also keeping in with the palette and overall cohesion. A strong colour palette offset with plenty of white space can help tie your design together nicely.
Mobile Dev The level of personalisation and automation in these campaigns can all be achieved by using behavioural targeting tools such as PureTargeting. And if you want to maximise the potential of your email marketing then easy-to-use customer insight software like PureIntelligence will help you spot customer trends and missed opportunities so you can send more insightful messages in the future.
But before jumping in head first, it’s worth taking a minute to think about your goals and what you really want to achieve with email as that will dictate the type of campaigns you send, who you target, the content you include, and how you measure success.
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post Effective design grabs attention, directs the eye and – most importantly – motivates your reader to positively respond to calls to action (CTAs). Your email content should educate, inspire, and add value to your subscribers’ inboxes. But the best of the best looks great, too.
5 Users Their customers know what to expect from email to email.
Using Educational Content to Win Over Your Ideal Customers Don’t just get to the point. An element of storytelling can be a fun way to get the point across. Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
So to hit that $44 sweet spot, it’s time to upgrade your email marketing strategy and move past the spam. With that in mind, we asked our network of top email marketing experts to share the “magic” techniques that help them achieve big results with every email marketing campaign they send.
Test your CTA placement in the email What’s great about this email is that it sells the notebook, while also maintaining a “nurture-y” feel. It leads with a video, and instead of talking about the notebook, it leads with the inspiring “bring ideas to life.”
Generating Effective Content When you send your first emails, the goals don’t have to be huge. You might simply want your customers to read a blog post, visit a product page, make a purchase, or just smile.
Online Listings This example is effective because it uses customer data (prescription expiration date) to market products and services. At the same time, this email could easily be generated automatically based on the customer’s prescription expiration date. It’s simple. It’s clear what the email is about and what action the customer can take to do business with the company. But is it effective? Well, when one considers that nurtured leads produce approximately 20% more sales opportunities than non-nurtured leads, the answer is an unequivocal “yes.”
Moving forward into 2017, the combination of real-time contextual content and known data will be the next stage for advanced email campaigns. An example of that isa retailer that uses email to promote products based on a customer’s purchase history. The purchase history is used to decide what brand of product to promote in the email, and contextual email technology can detect the opener’s location in real time and display the nearest location to pick up the item. Or an online travel company could embellish seasonal travel specials with live weather forecasts of tropical vacation destinations, enticing recipients to fly toward warmer weather.
The downside of just making offers is that they’re not useful on their own. People on your list won’t receive any value from you unless they buy what you’re promoting, so they have little reason to stay subscribed. That’s why this email marketing strategy doesn’t work alone. And it’s why many e-commerce sites struggle to keep people interested. There are a few exceptions (e.g., Groupon) that rely entirely on making offers—but then the reason people joined the list was specifically to receive those offers.
They also made it easy with ‘forward to a friend’ call to action, which lies at the top right side of the email. });
I’m ready for email marketing, but which platform should I use? When writing your email subject line, focus on the benefit. Make it simple.
Consistency Then, determine your email marketing goals. To help you do this, be sure to check out FulcrumTech’s ROI Goalsetter® — a great tool for seeing the impact such improvements as higher email open and click-through rates, list growth, and increased landing-page conversion rates can have on the success of your email marketing planning. As you plan your email marketing strategy, you’ll find this financial-modeling calculator is a quick, easy, and free way to discover opportunities for increasing your email marketing return on investment (ROI) and set email marketing goals.
You can re-engage inactive subscribers by conducting polls and surveys. Promise them something in advance and make sure you send free gifts as a reward for completing the polls or surveys.
The autoresponder series is arguably an online marketer’s most powerful tool for making sales. It helps you to successfully engage your email list, build relationships and turn prospects into buyers.
Top Digital Agency by Excessive emails Each one has the title and a short description with a big image in between the two.
Thank you for sharing this email marketing strategy and I also think that statistics that prove your marketings strategy need employee advocacy.
700+ Power Words That Will Boost Your Conversions A call to action then guides subscribers to click the big pink button that spans the entire width of the email.
Information on their products What are apps? Do you need to use them to get the most value out of Shopify Plus? Endless Aisle: Digital commerce extended into the store
March 12, 2018 10. Use social proof to sell on emails Sep 7, 2016 at 10:45 am
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Name Get the latest news and special offers Jump up ^ Dilworth, Dianna (2007). “Ruth’s Chris Steak House sends sizzling e-mails for special occasions”. DMNews. Retrieved February 19, 2008. Works with Facebook, Etsy & more
Hey, I’m Neil Patel. I’m determined to make a business grow. My only question is, will it be yours?
Keep your copy conversational. Rather than just blast out links, each edition of their newsletter opens with a light and conversational intro. Bonus Tip #1: A/B Test Your Email Marketing Campaigns
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Your guide for writing Mobile Wallets: Are Standard Wallets Nearing The End Of Their Product Lifecycle?
MSRP: $19.95 Airbnb email specialist, Lucas Chevillard revealed that they send polls like this to learn more about their subscribers:
Featured Story Great list of B2B email marketing examples! View 400+ Client Testimonials
UserTesting.com lets you pay for people to test your website. Each time a new user signs up for a free trial of their service, you get this email. Two things stand out in this email that make it great; the first is that the email addresses who uses their product, which emphasizes why the reader should remain engaged with their product and take the free trial, and second, the email provides resources to features, mobile testing and how it works sections of their website.
Email & Office You can also do that by giving a free sample to new subscribers. Passion Planner does that by giving free downloads of the digital version of their planners in exchange for social shares and support. Pretty cool idea!
Draft Email Copy Tour 18. Miche bag The cool video should relate to your products somehow — or it should be embedded on your website (on your blog) and be surrounded with links, images, and so on, that lead people to other sections of your website to make a purchase.
But setting up triggered emails is expensive and complex, isn’t it? Reviews/ “name”: “Jordan”, Why should I shop with you instead of your competitors?
How We Help The Ahrefs Blog is an example of an industry-specific blog, the ultimate aim of which is to entice visitors into purchasing (or at least trying) the Ahrefs’ software suite. We do this by showing how helpful it is for marketers.
Mailify –– Mailify Sunrise is the newest version of the email marketing and marketing automation platform. This version brings new features, such as the possibility to create online forms linked to your contact lists or to easily create and send out SMS marketing. Mailify also offers a wide range of fully responsive templates to choose from. With a intuitive interface, you can easy create emails and landing pages that reflect your style with the drag and drop builder. The app is also integrated with Magento, Prestashop and WordPress.
Mention the exact date and time of their webinar PARTNER MARKETPLACE Check out our Resources on Email Marketing
This might be a weird notion if you’re new to email marketing and when you consider the relative size of a subject line compared to the email itself. Nonetheless, the subject line is probably 90% of a subscriber’s decision-making process when it comes to deciding whether or not to open an email – and your open rate is huge when it comes to the conversion rate of your entire email marketing funnel.
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