As long as you aren’t heartlessly spamming your subscriber lists, email marketing is an incredibly powerful tool for getting messages directly to your clients and prospects. It strengthens client relationships and keeps reminding your prospects to reach out to you. So, let’s discuss how you can improve your email marketing efforts.
Author Bio: Zeeshan Khalid is a Web Architect, an eCommerce Specialist and an Entrepreneur. He is the CEO and founder of FME Extensions, a leading e-commerce web design and development agency. You can find him on the LinkedIn.
Spreadsheet Software Advantages of using Hybrid Email Marketing Service Wait, are you wondering whether or not email marketing is still reliable? Invision does an amazing job of making sure their “Register Now” button stands out from the rest of the text. The button appears twice in the email and is accented with pink while the rest of the email text is in white. This prevents the button from being buried with the rest of the email content and instead immediately catches the reader’s attention.
Search in email There’s nothing more inspiring than seeing other businesses succeed. See how Constant Contact helped organizations in your industry get the most out of their email campaigns.

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7. Groupon Be sure to test all email templates prior to mass sending to those on your contact list. For Black Friday, Godiva announced 50% off on selected items. This newsletter gives you two options: either you can go to the items following the separate links, or you can just scroll down and see what offers are available. Oh! And the USP of this newsletter for me: chocolate collections.
Litmus’ Email Analytics tracks open emails from over 1.4 billion sent emails. They reported that emails opened on mobile devices was 56% of all emails sent.  Make sure your emails, and the service you’re sending them from, are mobile-friendly!
Custom Email Content Your product-based business or online store can have a highly visual email campaign where a stunning image with the call-to-action catches the reader’s attention straight away.
They’ll be much more likely to take a risk on a new product or service if it’s discounted, and once they have a positive experience, they’ll be comfortable paying full price in the future.
UK +44 203 637 4929 Jul 20, 2017 at 7:11 am That is use a 2 to 1 ratio for value emails to sales emails. To be clear, that means that for every 3 emails that you send, only 1 of them should be a hard sales or offer email. The other 2 should be content emails that give education, information, or inspiration that is relevant and interesting to your audience.
Digital strategy template toolkit The following recommendations based on what customers just bought are highly likely items customers will like. By analyzing what each individual customer browsed, viewed, added to cart and actually purchased on your store, you can make good guess of what they currently need or have preference for and might want to buy.
How to Start a WordPress Blog in Five Minutes: Step by Step The Complete Guide to DIY Product Photography Mobile Ads Oh yeah!  That stuff.  What you want to, you know, say to people. I guess that matters too, right?
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Browse Abandonment Learn More See a demo Incentivize Customers to Review the Product They’ve Bought via Email
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Crocs sells its footwear in 90 countries with different approaches to email and different technology. To ensure a consistent brand experience wherever customers interacted with the company, Crocs created email playbooks based on successful US campaigns but customized for the different regions. This glocal approach led to the launch of 109 different emails and an increase in engagement and click through rates compared to emails sent without the playbook.
Advanced Reporting Mailable ‘Microsites’ are adopted by more companies to increase customer research, engagement, and retention if($.cookie(‘utm_source’) && $(‘.gform_hidden.utm_source’).length){
5. Hosting webinars Here are the big ones we really keep an eye on: In short, triggered emails are the opposite of a bulk email, for example, a fortnightly newsletter sent at a scheduled time to your entire list. They are also based on the accumulation of data you have on your site’s subscribers.
Mobile-responsive templates ensure your subscribers can see your email on any device. This cart abandonment example from Doordash follows design best practices, uses playful copy, and instantly captures your attention with that hilarious illustration. And B2B companies can follow their lead: For instance, a tech company (like us!) could do this with an expired trial account or lapse in communication with a salesperson. 
Mobile commerce Ecommerce software Online store builder Dropshipping But you’ll also want to think about content you want to create specifically for your audience or certain segments on your list, and reward them for caring about what you do. The nursery art company Gingiber, for example, uses pre-built segments to reward their most engaged subscribers.
How do you create subject lines that work well for you? Consider using the following steps.
The only issue with it is that it’s a little vague. Rather than allowing every single email you send to be broadcasted to your entire email list, segmentation allows you to send each email only to those subscribers who you think will be the most interested in the content, thus resulting in higher conversions.
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These are just some of our favorite emails. Don’t just follow best practice when it comes to your marketing emails. Every email you send from your work email address also can be optimized to convert. Try out our free email signature generator now, and check out some more of our favorite HubSpot marketing email examples.
Both The likely challenges around this that brands will encounter is not having enough information to provide these hyper-personalized email campaigns, but having the means to make sense of that data and ensure that with each campaign, every email is timely, relevant, and above all, useful to the recipient.
Salesforce DMP: Data management platform Type & hit enter to search This means that by personalizing your emails, you stand out against the competition.
Find A Domain Search For A Domain 6. Spam Complaint Rate — A high spam complaint rate is a sign your recipients don’t see value in your emails. This should concern you in particular because an excessive complaint rate may result in your account being disabled by email marketing service providers. Different providers specify different acceptable spam complaint rates, but it’s generally very low — perhaps no more than .1%.
Teams and Process It immediately showed social proof of the thousands of customers using the platform, including some notable brands. This got new customers excited and helped build trust; confirming they made a smart decision that bigger brands had also made.
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!
Top 5 WordPress Plugins to Grow your Traffic While you can run a donation match during any campaign, it’s a great tool to leverage especially during the holidays, as Sevenly demonstrates here.
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This is an excellent email from Fab. Written by Lindsay Kolowich The key is to make sure that you aren’t sending emails just to send emails. Every single time you email your list, you need to deliver something of real value. The higher the value of every email you write, the more loyal your subscribers will become, and your open rates will increase.
Collectibles Key takeaway: Just because the event has started does not mean the communication stops. Use email to constantly inform and engage with your attendees, proving to them that you are truly committed to an exceptional event experience.
Servers Great email here from Cottages4You. Sends welcome emails to new subscribers, wishes clients a happy birthday and delivers coupons to your best customers.
16) The Email Design Conference: Global Brand Visualization Malaysia – English
Here are some more tips for appealing to mobile users: Free Trial
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