An important update from Pure360 Results: Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits of personalized, automated, hyper-relevant email marketing campaigns.
SUBSCRIBERS That’s bad news for your personal life, but good news for your email marketing.  Asha Prakash
Omni channel Here are the key features you should look for in email marketing platforms before investing in them –
Here’s what you should pay attention to when you analyze your autoresponder campaigns:
WordPress Logos “name”: “Whisper”, Hydra This report exclusively represents the opinions of the 151 companies with 500 or fewer employees (SMBs) responding to this survey. The following are represented in this report:
Make a creative content plan and distribute it consistently. It doesn’t matter if it’s two pages long or 50—you need one. The number one killer of email marketing campaigns is poor planning. What I recommend is to start with your monthly email newsletter, and in the beginning of the year, map out the services you want to promote each month. Then ask yourself, “What is the biggest pain point of my customers this month? What problem can I solve for them?” Combine the service/product with the pain point and boom, you’ve got your topics and a rough schedule.
Questions to Ask Yourself Before Sending Out Holiday Marketing Email Do your emails encourage people to take action? Check out your products? Click through to the website? Or join you on social media?
Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
19. Email reminder about abandoned cart. Catchy call to action button with descriptive text
Free Business Tools 6. Content syndication An autoresponder is a sequence of emails that are automatically sent to a specific segment of people on your email list, triggered by a specific event, such as joining your list, browsing behavior, cart abandonment, downloading a PDF, or buying a product.
Consolidate Your Contacts (function(){var s = document.getElementsByTagName(“script”)[0]; With images: 3. Checkout Abandonment What do I get when I give you my email address? Is everything OK? (send 3 days later)
With our Litmus-powered Inbox Preview tool, you get a chance to see how your campaign will look across more than 40 different email clients before you send. Users on a Monthly plan or who have MailChimp Pro will receive free tokens to run inbox previews each month, and all other users can purchase 25-token bundles for $3.
Domain Investor Tools SMART CRM Trigger mails perform really well because they hit the email marketing sweet spot. All of Our Best Content
Trend 1. Respecting personal data will change your email marketing strategy If you want to take this one step further, you could automate this whole process using event-based triggers. For example, if a customer spends 25% above your average order value, you could add them to a sequence of ‘reward’ emails. Alternatively, if a customer hasn’t purchased anything within 12 months, you could create a ‘reactivation sequence’ to incentivize them to make another purchase.
So rather than scramble for fresh ideas, look inward to see how you can start incorporating high-converting elements into your emails.
US: +1 844-693-6277 Book a Demo Example provided by Perfect Audience HubSpot’s opt in email is a great one to follow because they do just that.
Make 100% sure you reach the inbox Email is popular with digital marketers, rising an estimated 15% in 2009 to £292 million in the UK.[8] Oberlo allows you to easily import dropshipped products into your ecommerce store and ship them directly to your customers – in only a few clicks.
Drip Push Campaign Training + Education Free Website Analysis Get started for free This campaign is for people who view a product page but don’t add a single product to their shopping cart.

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Prestashop Image via G-Lock Software Targeting and Personalization
The top blog posts for the week Steven, you nailed the topic! Thanks a lot! I am already on my way to your described perfect email marketing strategy. 1. Following tactic of personalization in my messages, because I always appreciate the personal touch myself. 2. Next, segmentation – real assistant for you and your audience, it filters out everything you don’t need and everybody that won’t be interested in your topic. 3. Mobile-friendliness that’s is the point I was never outlined and thought of. So the first thing to improve! 4 & 5 Testing and automation are included in my plan from provider.Thanks again for the content, now I know gaps in my strategy, that I could work on.
Web Push Notifications 7. Complete the email checklist. By Jeff Elder
Most prospects stop reading an email the second they see an acronym or technical term they don’t immediately recognize. For example, the term “CRM” means something to most business-folken; a term like “sales enablement system,” in contrast, means squat.
Email marketing is a valuable and inexpensive way for small-business owners to promote brand awareness. It allows them to reach out to past customers, introduce themselves to future ones and provide people with special offers. Email marketing also provides an opportunity to build a solid relationship with a customer. Generating effective content is only one piece of the puzzle – there are things you should and shouldn’t do when interacting with people via email. It’s important to send people emails that are relevant to them, and great care should be taken to avoid spamming. Creating and maintaining solid email lists will help you with these goals. Keeping these things in mind can help you create successful email marketing campaigns.
joy_sutradhar ExtremeTech Site Footer Our triggered emails generated 5x higher open rates and 15x higher click-through rates.
In this email, the image is eye-catching, and the targeting is relevant (it’s Valentine’s day soon). The button is easy to find. You went ahead and created an awesome-looking email, the placements of your visuals are on point, and you even took into consideration how your email…
Step 3: Build and Segment an Email List. Wait, are you wondering whether or not email marketing is still reliable? “name”: “Marie”,
Opt-out Policy Reduce marketing costs ← BACK TO ARTICLES
By Carolanne Mangles Reprints & Licensing Custom from address and signature based on the assigned account manager
Free 14 Day Trial If you’re Michaels’ target market (which hopefully you would be if you were on their email list), this is a simple reminder of what you could be missing out on if you don’t take advantage of the sale. 
Writer, Consultant, Lifetime Entrepreneur – Sharon Sheridan, Digital Marketing Manager DOWNLOAD NOW Email Templates. First, drag. Then, drop. Editing is that simple. Our editor makes it easy to customize the email template of your choice to look like the business your customers know.
“Benchmark features a slick WYSIWYG design interface and an easy-to-use metrics platform.” The idea with reengagement campaigns is simple:
Design responsively to ensure that your email looks great no matter where it’s read. Here are some quick mobile design tips:
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